Localisation

In the contemporary global business landscape, B2B localisation plays a crucial role in ensuring success and growth for scaling companies. As businesses expand their operations across borders, they encounter diverse cultures, languages, and business practices. As a...

Multimedia localisation plays a significant role in the global growth of any business, but with great expansion comes great responsibility; particularly in the context of ensuring success by establishing a relevant connection with a new target audience. This is why...

Effective localisation practices are paramount for global companies as they navigate diverse markets and cultures - localisation ensures that a company's products, services and communications resonate with the target audience in each specific region. A whopping 84% of...

In today's interconnected global marketplace, there is growing pressure on SMEs to expand their reach beyond their domestic borders. This is an exciting idea in theory, but in practice, it takes a lot of hard work and one essential tool to achieve success: a...

When it comes to adapting content for new markets, even the smallest localisation errors can have serious consequences. Companies that miss the mark with their localised content risk losing credibility, damaging their brand reputation, and even facing legal charges....

Localisation has become an essential tool for SMEs looking to expand their reach and gain a competitive edge on a global scale. With the right strategies in place, companies can tap into the vast potential of international markets, connecting with new audiences and...

Globalisation is playing an increasingly important role in the B2B space, with both large and small companies finding success through well-planned B2B localisation strategies. But what are the key factors for success when it comes to localising your B2B products and...

When it comes to translation vs transcreation, how do you know when your project calls for one versus the other? These similar-sounding processes serve very different purposes, yet both play a vitally important role in the localisation industry. It is important to...