AI And Localization: How AI Is Evolving Roles And Responsibilities In The Localization Industry

by | Feb 26, 2024 | Localisation

From translators and project managers to AI Analysts and Prompt Engineers, the integration of AI and localization is reshaping the entire localization industry, transforming traditional roles and responsibilities, and creating new and exciting AI and language services positions.

At International Achievers Group, we’ve been closely watching this evolution, seeing artificial intelligence move from a mere tool to a key partner in global communication. In this article, we explore the impact of AI on the industry, the restructuring of team models, the rise of new specialist roles, and the implications for recruitment and staffing strategies.


The impact of AI and localization


AI’s effect on the language services and localization industry is undeniably huge, signalling a major shift in how we approach taking products and content to the global marketplace. From automating mundane tasks and the ability to handle large amounts of data, to completing massive volumes of translation, AI is a game-changer. And, insights from industry experts, including Bruno Herrmann, show that AI’s role is more than just automation, hinting at the potential for predictive analytics, process optimization, and even creative problem-solving.

AI offers a wealth of opportunities but poses unique challenges at the same time. This technology is advancing rapidly with the only constant being change. It is reshaping workflows, enhancing efficiency, redefining the collaboration between humans and machines and changing the skills required for professionals to succeed.


A new localization team model emerges


Amid this tech transformation, a new team model called LangOps (Language Operations) is emerging in localization. This approach combines human creativity with the power of AI in an integrated and flexible way. LangOps creates a dynamic environment where humans and AI work side-by-side with one complementing the other.

Within this new framework, the roles and responsibilities of localization teams are being reimagined, so that innovation can flourish and greater efficiencies can be realized.


The emergence of new roles with AI and language services


At the heart of LangOps’ evolution are new roles essential for managing the complexities of AI-driven localization. The role of Linguistic AI Director, as pointed out by insights from Slator, is a prime example of the industry’s strategic shift. This role is all about blending linguistic expertise with AI technology and guiding the AI localization strategy to ensure that technology and human expertise work together smoothly for the best efficiency and accuracy. Some other examples of emerging roles and responsibilities in the localization industry due to AI integration include:


  • AI Analyst: This professional analyzes and interprets data generated by AI models used in translation and localization, identifying trends and insights to improve their performance and accuracy. They collaborate with developers and linguists to refine algorithms and ensure AI tools function effectively within the language industry.


  • AI and Machine Learning Specialist: This person develops and implements AI and machine learning technologies specifically tailored for the language industry. They may work on tasks like building custom translation models, optimizing existing solutions, and integrating AI into different aspects of the localization process.


  • Post-editor of AI translations: This linguist reviews and edits machine translation outputs generated by large language models (LLMs), ensuring they are accurate, fluent, and culturally appropriate for the target audience. They have strong linguistic expertise and knowledge of specific domains to refine the translations and maintain high-quality standards.


How AI Is Evolving Roles and Responsibilities In Localization - International Achievers Group (2)


  • Data Analyst: This professional utilizes data analysis techniques to extract insights and optimize AI-based translation and localization processes. They analyze data generated throughout the workflow, identify patterns and trends, and make data-driven recommendations for improving efficiency, accuracy, and overall process effectiveness.


  • Prompt Engineer: This technician develops and manages prompts used for AI-powered translation and localization tools. They possess strong linguistic skills and understand the nuances of different languages and domains. They work closely with AI specialists and linguists to formulate prompts that guide the AI models towards producing accurate and high-quality translations.


  • AI Integration Specialist: The role integrates AI technologies into existing language industry workflows, aiming to enhance efficiency and accuracy. They collaborate with various stakeholders, including engineers, linguists, and project managers, to understand the specific needs of the workflow and identify the most suitable AI solutions for integration. They then ensure seamless integration, data flow, and training of the AI models within the new workflow.


  • Language Engineer: Develops and maintains AI-based language tools and technologies. They possess expertise in linguistics, computer science, and machine learning, allowing them to design and implement novel language processing solutions for tasks like translation, sentiment analysis, and text summarisation in the context of the language industry.


Finding professionals with the right mix of skills for these roles—covering language services knowledge, machine learning expertise, and data science skills—is no easy feat. More senior roles also require strategic leadership to drive AI solutions and implementations. The industry faces the immediate challenge of developing these skills within the existing talent pool and creating a culture that welcomes change and innovation.

Overall, in all localization roles, we are witnessing a shift towards a more tech-driven approach to responsibilities, and traditional roles must embrace this new reality.


How AI Is Evolving Roles and Responsibilities In Localization - International Achievers Group (3)


AI and localization: implications for staffing and recruitment


So, what does all this mean for recruitment? The integration of AI and the emergence of LangOps have completely changed staffing and talent acquisition strategies in the localization industry. This change calls for a different approach to recruiting, looking beyond traditional linguistic skills to include technical knowledge, flexibility, and strategic thinking.

At International Achievers Group, we’re fully aware of these changing dynamics and have adapted staffing strategies to meet the industry’s new needs. Our recruitment process is carefully designed to evaluate candidates’ linguistic and technical skills, their strategic thinking, and their ability to adapt. We use a mix of traditional and modern assessment methods, ensuring a thorough evaluation of each candidate’s potential to contribute to the future of language services.

Whether you’re looking to adjust your staffing strategy to the needs of AI-driven localization, fill a key role within your organization, or position yourself as a top candidate in this dynamic field, we have the expertise, network, and vision to help you reach your goals.

Join us in embracing the future of localization and the ways that professionals must evolve. Contact us today to find out how we can support your journey in this exciting new chapter of localization.