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On the latest Top Voices podcast, we spoke with Nicola Dorrington, Senior Manager of Global Localization Strategy at GetYourGuide. Nicola shared her amazing story and global localization insights, and we learned about the challenges and opportunities of working in a...
On the latest Top Voices podcast, we spoke with Nicola Dorrington, Senior Manager of Global Localization Strategy at GetYourGuide. Nicola shared her amazing story and global localization insights, and we learned about the challenges and opportunities of working in a multilingual and multicultural world. Let’s dive into some of the highlights below. A career of cultural adaptation Nicola’s path to being a localization leader is amazing and unconventional. From South Africa, she moved to a multicultural and multilingual environment across different regions within the country....
When it comes to adapting content for new markets, even the smallest localisation errors can have serious consequences. Companies that miss the mark with their localised content risk losing credibility, damaging their brand reputation, and even facing legal charges....
A growing number of companies are eschewing traditional hiring methods in favour of recruiting on social media, a trend that continues to gain momentum as we navigate the post-pandemic corporate landscape. There are currently over 5.16 billion internet users...
Localisation has become an essential tool for SMEs looking to expand their reach and gain a competitive edge on a global scale. With the right strategies in place, companies can tap into the vast potential of international markets, connecting with new audiences and...
Globalisation is playing an increasingly important role in the B2B space, with both large and small companies finding success through well-planned B2B localisation strategies. But what are the key factors for success when it comes to localising your B2B products and...
Remote teams are now the norm for businesses around the world, but managing them can present unique challenges — even more so as the organisation grows and the need to add more employees arises. In this article, we look at some key strategies for scaling your remote...
When it comes to translation vs transcreation, how do you know when your project calls for one versus the other? These similar-sounding processes serve very different purposes, yet both play a vitally important role in the localisation industry. It is important to...
Multimedia localisation is essential for companies who want to expand into new markets and increase customer engagement and loyalty. In this article, we explore some of the key concepts involved in multimedia localisation, including what kinds of projects need to be...
Businesses today are increasingly reliant on localised content to reach global consumers, and Localisation Management Technology (LMT) offers a way to streamline the process of localising content, making it faster, easier and more efficient. By improving localisation...
When conducting remote interviews for a localisation role, there are a few key questions that will give you the best insight into the qualifications, experience and personality of the candidate. In this article, we outline the benefits of hiring remote employees and...
Video game localisation is the process of producing a video game for a different market than the one it originated in. Everything to do with the game is changed to suit the new market, from the name to the artwork on the packaging, the language in the game and...
Our offices are open from 8:30am to 5.30pm,
Monday to Friday.
By appointment only.
26-27 Upper Pembroke Street,
Dublin 2.
+353 1 524 1466
+353 87 622 0471
(24 hour cover )
paula@internationalachieversgroup.com