In today's interconnected global marketplace, there is growing pressure on SMEs to expand their reach beyond their domestic borders. This is an exciting idea in theory, but in practice, it takes a lot of hard work and one essential tool to achieve success: a...
When it comes to adapting content for new markets, even the smallest localisation errors can have serious consequences. Companies that miss the mark with their localised content risk losing credibility, damaging their brand reputation, and even facing legal charges....
Localisation has become an essential tool for SMEs looking to expand their reach and gain a competitive edge on a global scale. With the right strategies in place, companies can tap into the vast potential of international markets, connecting with new audiences and...
Globalisation is playing an increasingly important role in the B2B space, with both large and small companies finding success through well-planned B2B localisation strategies. But what are the key factors for success when it comes to localising your B2B products and...
When it comes to translation vs transcreation, how do you know when your project calls for one versus the other? These similar-sounding processes serve very different purposes, yet both play a vitally important role in the localisation industry. It is important to...
Multimedia localisation is essential for companies who want to expand into new markets and increase customer engagement and loyalty. In this article, we explore some of the key concepts involved in multimedia localisation, including what kinds of projects need to be...
Businesses today are increasingly reliant on localised content to reach global consumers, and Localisation Management Technology (LMT) offers a way to streamline the process of localising content, making it faster, easier and more efficient. By improving localisation...
Video game localisation is the process of producing a video game for a different market than the one it originated in. Everything to do with the game is changed to suit the new market, from the name to the artwork on the packaging, the language in the game and...
In this article, we take a look at a recent piece by SmartCat, on how Zendesk, a global service-first CRM company, approaches its localisation strategy. Founded in 2007, Zendesk now has over 6,000 employees and 111,000 customers in countries all over the world — this...
In this article, we examine the complexities and challenges of localisation project management, looking closely at the role of Localisation Project Managers (LPMs). LPMs are responsible for executing an organisation’s localisation strategy on a tactical level, a role...